Cookie Policy

Valerius by GP Hair Experience

Last updated: August 2026

This Cookie Policy explains how Valerius by GP Hair Experience uses cookies and similar technologies on our website.

Valerius by GP Hair Experience is operated by:

369 Premium Hair B.V.
Korianderlaan 00029
1187 EE Amstelveen
Netherlands

Salon location:

Valerius by GP Hair Experience
Valeriusstraat 35h
1071 MC Amsterdam
Netherlands

For questions about this Cookie Policy, you can contact us at:

hello@valeriushair.com

1. What are cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function properly, remember preferences, understand how visitors use the website and, when allowed, support marketing or advertising activities.

Cookies may be placed directly by our website or by third-party services we use, such as booking platforms, analytics tools, advertising tools, social media platforms or website service providers.

Similar technologies, such as pixels, tags, local storage or tracking scripts, may also be used for similar purposes.

2. How we use cookies

We may use cookies and similar technologies to:

Make the website function properly
Keep the website secure
Remember your cookie preferences
Improve website performance
Understand how visitors use our website
Measure the effectiveness of campaigns
Support Google Ads or other advertising activities
Improve the client experience online
Connect visitors to external booking or gift card platforms
Support social media or embedded content, when applicable

We do not use cookies to sell your personal data.

3. Types of cookies we may use

Strictly necessary cookies

These cookies are required for the website to work properly. They may support basic functions such as page navigation, website security, cookie consent preferences, form functionality and access to external booking links.

These cookies cannot usually be turned off through our cookie banner because they are necessary for the website to operate.

Functional cookies

Functional cookies help improve the website experience, such as remembering your preferences, language settings or display choices.

These cookies may not always be essential, but they help make the website easier and more pleasant to use.

Analytics cookies

Analytics cookies help us understand how visitors interact with our website, which pages are visited, how long visitors stay on the website and how the website can be improved.

These cookies may be used through tools such as Google Analytics, Wix Analytics or other analytics services, depending on the final website set-up.

Where required by law, analytics cookies will only be placed with your consent.

Marketing and advertising cookies

Marketing and advertising cookies may be used to measure campaigns, understand how visitors arrive on our website and show relevant advertising on platforms such as Google or social media.

These cookies may be used through tools such as Google Ads, Meta Pixel or other advertising technologies, depending on the final website set-up.

Marketing and advertising cookies will only be used with your consent where required.

Third-party cookies

Some cookies may be placed by third-party providers when you interact with external services or embedded content on our website.

This may include:

Booking platforms
Gift card platforms
Payment providers
Google services
Social media platforms
Map services
Analytics or advertising providers
Website hosting or functionality providers

These third parties may process data according to their own privacy and cookie policies.

4. Cookie categories

The table below explains the main categories of cookies that may be used on our website.

5. Cookie consent

When you visit our website, you may see a cookie banner asking you to accept, reject or manage non-essential cookies.

You can choose whether to accept or reject analytics, marketing and other non-essential cookies.

You should be able to use our website even if you do not accept non-essential cookies. Some optional features may be limited if certain cookies are disabled.

You can change your cookie preferences at any time through the cookie settings available on our website, where this feature is enabled.

6. Managing cookies in your browser

You can also manage or delete cookies through your browser settings.

Most browsers allow you to:

View which cookies are stored
Delete existing cookies
Block all cookies
Block third-party cookies
Set preferences for specific websites
Receive alerts before cookies are placed

Please note that blocking all cookies may affect how the website works.

7. Google Ads, analytics and campaign tracking

Valerius by GP Hair Experience may use Google Ads, analytics tools or similar services to understand website performance, measure campaigns and improve our online presence.

These tools may collect information such as:

Pages visited
Clicks on buttons or links
Device and browser information
General location information
Campaign source
Conversion events, such as booking button clicks or contact actions

Where required, these tools will only be activated after your consent.

We use this information to understand how visitors interact with the website and to improve our campaigns, content and client experience.

8. Social media and embedded content

Our website may include links or embedded content from social media platforms, such as Instagram, or other third-party services.

If you interact with embedded content or visit a third-party platform, that platform may place cookies or process your data according to its own policies.

We recommend reviewing the privacy and cookie policies of any third-party platform you use.

9. Booking and gift card platforms

Our website may direct you to external platforms for bookings, appointments, payments or gift cards.

These platforms may use their own cookies and similar technologies. When you leave our website and use an external platform, the privacy and cookie policies of that platform may also apply.

Valerius by GP Hair Experience may use platforms such as Fresha or other service providers to manage bookings, appointments, payments, gift cards and client communication.

10. How long cookies stay on your device

Cookies may remain on your device for different periods of time.

Session cookies

Session cookies are temporary and are deleted when you close your browser.

Persistent cookies

Persistent cookies remain on your device for a set period of time or until you delete them manually. These may be used to remember preferences, measure website performance or support marketing activities, depending on your consent.

The exact duration of each cookie depends on the cookie type and the provider placing it.

11. Personal data and cookies

Some cookies may collect or relate to personal data, such as your IP address, device information, browsing behaviour or campaign interaction.

When cookies involve personal data, we process that information in accordance with our Privacy Policy.

For more information about how we collect, use, store and protect personal data, please read our Privacy Policy.

12. Withdrawing or changing consent

You can withdraw or change your consent for non-essential cookies at any time through the cookie settings on our website, where this feature is enabled.

You can also delete or block cookies through your browser settings.

Withdrawing consent does not affect the lawfulness of processing based on consent before it was withdrawn.

13. Updates to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our website, cookies, tools, legal obligations or business operations.

The most recent version will always be available on our website.

14. Contact

For questions about this Cookie Policy or how we use cookies, please contact:

Valerius by GP Hair Experience
Operated by 369 Premium Hair B.V.

Registered business address:
Korianderlaan 00029
1187 EE Amstelveen
Netherlands

Salon address:
Valeriusstraat 35h
1071 MC Amsterdam
Netherlands

Email: hello@valeriushair.com
Instagram: @valerius.hair