Privacy Policy
Valerius by GP Hair Experience
Last updated: August 2026
Valerius by GP Hair Experience respects your privacy and is committed to protecting your personal data with care, transparency and responsibility.
This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website, contact us, book an appointment, visit our salon, purchase or use a gift card, interact with us online or use any of our communication channels.
Valerius by GP Hair Experience is operated by:
369 Premium Hair B.V.
Korianderlaan 29
1187 EE Amstelveen
Netherlands
Salon location:
Valerius by GP Hair Experience
Valeriusstraat 35h
1071 MC Amsterdam
Netherlands
For privacy-related questions, you can contact us at:
1. Who we are
Valerius by GP Hair Experience is a hair salon in Amsterdam Oud-Zuid, offering professional hair services, consultations, treatments and beauty-related experiences.
Valerius by GP Hair Experience is operated by 369 Premium Hair B.V. For the purposes of this Privacy Policy, 369 Premium Hair B.V. acts as the data controller for the personal data we collect and process in connection with our salon, website, bookings, client communication and business operations.
The “by GP Hair Experience” signature refers to the brand standard, client experience and service philosophy associated with GP Hair Experience. It does not change the legal entity responsible for operating Valerius or processing personal data.
Some services, including online bookings, appointment management, client profiles, appointment reminders and payments, may be processed through third-party platforms such as Fresha. When you use Fresha or another third-party platform, their own privacy policy and terms may also apply.
2. Personal data we may collect
We may collect and process different types of personal data depending on how you interact with us.
Contact details
Name
Email address
Phone number
Address, if provided
Preferred contact method
Social media profile, if you contact us through social media
Booking and appointment information
Appointment history
Selected services
Booking dates and times
Preferred professional, if applicable
Cancellation or no-show information
Notes related to your appointment
Service preferences
Salon and consultation information
Hair goals
Hair history
Previous hair services
Color history
Hair condition
Treatment preferences
Information shared during consultations
Professional notes needed to provide the service safely and correctly
For some services, you may voluntarily share information that helps us provide a safer and more appropriate service, such as sensitivities, allergies, scalp concerns or relevant treatment history. We only collect this type of information when it is relevant to the service and shared by you.
Payment and transaction information
Payment confirmation
Invoices or receipts, when applicable
Gift card information, when applicable
Transaction details processed through our booking or payment providers
We do not store full payment card details directly on our website.
Communication data
Messages sent by email, phone, social media, website form or other communication channels
Customer service interactions
Questions, requests, complaints or feedback
Records of our communication with you
Marketing preferences
Consent to receive marketing communication
Preferences related to newsletters, offers, campaigns or salon updates
Records of subscription, unsubscribe or opt-out requests
Visual content
Photos or videos may be taken before, during or after a service only when relevant and, where required, with your consent.
This may include before-and-after photos, treatment progress images or visual content used for internal records, social media, website content or promotional materials.
Website and technical data
When you visit our website, we may collect limited technical information, such as:
IP address
Browser type
Device information
Pages visited
Time spent on the website
Cookie preferences
Basic analytics and performance data
More information about cookies and similar technologies is available in our Cookie Policy.
3. How we collect your data
We may collect personal data when you:
Visit our website
Book an appointment online
Create or use a client profile through our booking platform
Contact us by email, phone, social media or website form
Visit the salon
Fill in a consultation form
Purchase or use a gift card
Subscribe to marketing communication
Give consent for photos or videos
Interact with our online booking, payment or communication platforms
Provide information directly to our team before, during or after a service
4. Why we use your personal data
We use your personal data to:
Manage bookings and appointments
Provide salon services safely and professionally
Prepare consultations and treatment recommendations
Communicate with you about your appointment
Send booking confirmations, reminders or service updates
Process payments, invoices, receipts or gift cards
Maintain client records where necessary
Improve our services and client experience
Respond to questions, requests, complaints or feedback
Send marketing communication, when legally allowed
Manage website performance and security
Support internal administration and salon operations
Comply with legal, tax and accounting obligations
Protect the rights, safety and legitimate interests of our salon, team and clients
5. Legal bases for processing
We process personal data based on one or more of the following legal bases.
Contract
We process personal data when it is necessary to provide a service you booked or requested, including appointments, consultations, payments, client communication and service preparation.
Consent
We may process personal data when you have given permission for a specific purpose, such as marketing communication, optional consultation information, certain photos or videos, or non-essential cookies.
You may withdraw consent at any time.
Legitimate interest
We may process personal data when it is necessary for the normal operation, protection and improvement of our salon, provided that your privacy rights do not override our interests.
This may include client service, internal organisation, fraud prevention, basic business analysis, improving the client experience, website security and protecting our legal position.
Legal obligation
We may process or retain certain personal data when required by law, including tax, accounting, administrative or legal obligations.
6. Use of Fresha and third-party platforms
Valerius by GP Hair Experience may use Fresha or other third-party platforms to manage bookings, client profiles, appointment reminders, payments, gift cards and related salon operations.
When you book through Fresha, your personal data may also be processed according to Fresha’s own Privacy Policy and Terms of Service.
We recommend reviewing Fresha’s privacy information when using their platform.
We only work with service providers that are relevant to the operation of the salon and we expect them to handle personal data securely and responsibly.
7. Marketing communication
We may send marketing communication such as salon news, service updates, campaigns, promotions or beauty-related content only when we are legally allowed to do so.
This may happen when:
You have given consent
You are an existing client and the communication is relevant to similar services
You have not opted out of marketing communication
You can unsubscribe or withdraw your consent at any time by using the unsubscribe option, when available, or by contacting us directly at:
We do not sell your personal data to third parties for marketing purposes.
8. Photos, videos and social media
With your consent, we may take and use photos or videos for:
Before-and-after records
Service documentation
Treatment progress
Internal training or quality control
Social media content
Website content
Promotional materials
We will not use identifiable images of you for public marketing purposes without your consent.
If you wish to withdraw consent for future use of your image, you can contact us. Please note that if content has already been published, we will review your request and remove it where reasonably possible.
9. Cookies and website analytics
Our website may use cookies or similar technologies to improve functionality, understand website performance and support marketing activities.
Some cookies are necessary for the website to function properly. Others may be used for analytics, advertising or user experience improvements, depending on your consent and browser settings.
More information is available in our Cookie Policy.
10. How long we keep your data
We keep personal data only for as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required by law.
Retention periods may vary depending on the type of data, including:
Booking and client records
Financial and transaction records
Tax and accounting records
Consent records
Communication history
Marketing preferences
Photos or videos, where consent was given
When personal data is no longer needed, we will delete it, anonymise it or securely archive it where appropriate.
11. How we protect your data
We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
These measures may include:
Secure booking systems
Limited access to client information
Password-protected platforms
Staff confidentiality expectations
Responsible data handling procedures
Use of trusted service providers
Internal access controls where appropriate
No system can be guaranteed to be completely secure, but we take reasonable steps to protect your information.
12. Sharing personal data
We may share personal data only when necessary and appropriate, including with:
Booking and payment platforms
IT and website providers
Email and communication tools
Marketing and analytics platforms, where applicable
Accounting or administrative partners
Professional advisors, when needed
Legal or regulatory authorities, when required
We do not sell personal data.
We only share the information necessary for the relevant purpose.
13. International transfers
Some third-party service providers may process data outside the Netherlands or outside the European Economic Area.
When this happens, we rely on appropriate safeguards required under applicable data protection laws, such as contractual protections or other recognised legal mechanisms.
14. Your privacy rights
Under applicable data protection laws, you may have the right to:
Access your personal data
Correct inaccurate or incomplete data
Request deletion of your data
Restrict certain processing
Object to certain processing
Withdraw consent
Request data portability
Object to direct marketing
To exercise your rights, please contact us at:
We may need to verify your identity before responding to your request.
15. Complaints
If you have concerns about how we handle your personal data, please contact us first so we can try to resolve the matter.
You also have the right to lodge a complaint with the Dutch Data Protection Authority:
Autoriteit Persoonsgegevens
autoriteitpersoonsgegevens.nl
16. Links to other websites
Our website may contain links to external websites or platforms, including booking, payment, social media or gift card platforms.
We are not responsible for the privacy practices, content or security of external websites. We recommend reviewing the privacy policies of those third-party websites before using them.
17. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, systems, legal obligations or business operations.
The most recent version will always be available on our website.
18. Contact
For questions about this Privacy Policy or how we handle personal data, please contact:
Valerius by GP Hair Experience
Operated by 369 Premium Hair B.V.
Registered business address:
Korianderlaan 29
1187 EE Amstelveen
Netherlands
Salon address:
Valeriusstraat 35h
1071 MC Amsterdam
Netherlands
Email: hello@valeriushair.com
Instagram: @valerius.hair