Beauty in its most refined state. •
Our background
Built from a standard, designed with its own identity
Valerius by GP Hair Experience was created within the GP Experience B.V. ecosystem, a beauty group shaped by years of salon expertise, international professionals, technical education and a clear vision for modern hair services in Amsterdam.
The name Valerius stands on its own. It carries the strength of its location, the elegance of Oud-Zuid and a new visual and service identity, while the “by GP Hair Experience” signature works as a mark of trust and professional credibility.
Valerius is not a smaller version of GP Hair Experience, but a new address, a new expression and a new chapter within the same standard of care.
Amsterdam Zuid
The GP standard: A culture of care, technique and confidence
GP Hair Experience became known in Amsterdam for a way of working that combines technical excellence, diversity, hospitality and deeply personalised hair care. At Valerius, that same standard is translated into a new environment, feminine, refined, calm and focused on women who value quality, trust and results that remain beautiful beyond the appointment. The connection to GP Hair Experience gives Valerius credibility, while the identity of Valerius gives the brand its own voice, atmosphere and presence.
369 Premium Hair
Professional hair extensions, elevated by salon expertise
The Valerius ecosystem is also connected to 369 Premium Hair, a premium hair extension brand shaped by the entrepreneurial vision of Daniel Antonialli and Gleiton Pedro.
This connection allows Valerius to approach hair extensions with a deeper understanding of quality, comfort, color matching, natural movement and long-term wear.
At Valerius, extensions are not treated as a quick add-on, but as a considered hair experience planned with attention to your natural hair, desired result and daily lifestyle.
Gleiton Pedro
Founder of GP Hair Experience, Founder of Valerius by GP Hair Experience, Master Stylist & Partner at 369 Premium Hair
Gleiton Pedro is the founder behind GP Hair Experience and one of the names shaping the group’s vision in Amsterdam. His journey in the Netherlands started more than 20 years ago, and Valeriusstraat holds a special place in that story.
For Gleiton, Valerius represents a return to a meaningful address and the beginning of a new chapter within the GP Experience B.V. ecosystem.
His vision has always been to build more than a salon, creating an ecosystem where expertise, service and innovation grow together. This same mindset led him to embrace Daniel’s idea for 369 Premium Hair, bringing it into the wider GP ecosystem with a shared focus on quality and growth.
Focus
Vision
Technical standard
Brand culture
Client experience
Daniel Antonialli
Founder & Visionary behind 369 Premium Hair, Founder at Valerius by GP Hair Experience, Master Stylist & Professional Extensionist
Daniel Antonialli brings experience in color, balayage, complex color correction, treatments and premium hair extensions. His work combines technical precision with an eye for natural beauty, balance and finish.
The vision behind 369 Premium Hair was born from Daniel’s expertise and deep understanding of hair extensions, later embraced by Gleiton Pedro as part of a wider beauty ecosystem built around quality, innovation and professional excellence.
At Valerius, Daniel’s expertise plays an important role in shaping the salon’s approach to transformations, seamless extensions and high-standard hair services.
Focus
Hair extensions
Color correction
Balayage
Hair treatments
In-House Team
In-House Team
Gleiton Pedro Soares
Finance Operations Manager & Leadership Circle
🇧🇷 | 🇪🇸 | 🇬🇧
Gleiton is the Founder and Master Stylist of Valerius by GP Hair Experience, bringing more than 20 years of experience, creative vision and technical excellence to the salon.
His work is guided by precision, care and a deep understanding of beauty, helping shape the Valerius standard through refined hair services, client experience and professional direction.
In-House Team
Daniel Antonialli
Finance Operations Manager & Leadership Circle
🇧🇷 | 🇪🇸 | 🇬🇧
Daniel is the Founder, Master Stylist and Professional Extensionist at Valerius by GP Hair Experience, with expertise in color, balayage, color correction, treatments and premium hair extensions.
His work is guided by precision, natural movement and a refined finish, helping clients achieve hair that feels elegant, balanced and beautifully personalised.
In-House Team
Yessica Velarde
Finance Operations Manager & Leadership Circle
🇳🇱 | 🇪🇸 | 🇬🇧
As part of the GP Experience B.V. ecosystem, Yessica supports the financial, administrative and operational structure behind Valerius by GP Hair Experience.
Her work helps ensure that the salon runs with organisation, consistency and care, supporting the team, the client experience and the day-to-day standards that allow Valerius to operate as a refined beauty destination in Amsterdam.
Strategic Partners
Strategic Partners
Mariana Grandi
Marketing Partner &
Leadership Circle
🇧🇷 | 🇪🇸 | 🇬🇧
As part of the GP Experience B.V. ecosystem, Mariana supports the strategic direction, positioning and long-term growth of Valerius by GP Hair Experience as a Marketing Partner and Leadership Circle.
With a focus on brand strategy, client experience communication and digital growth, her work helps shape Valerius as a refined beauty destination in Amsterdam Oud-Zuid, strengthening its identity, visibility and connection with the GP Hair Experience standard.
Strategic Partners
Mariana Koury
Workplace & Talent Development Advisor | Leadership Circle
🇧🇷 | 🇪🇸 | 🇬🇧 | 🇳🇱
As Workplace & Talent Development Advisor and part of the Leadership Circle, she helps create an environment where people can do their best work.
By developing leaders, empowering the team and designing the way people work together, she helps Valerius by GP Hair Experience grow through its greatest strength: its people.
Join our team
For professionals who believe beauty is a craft
Valerius is growing and we are looking for talented professionals who understand that premium beauty is not only about the result, but also about technique, presence, communication, consistency and care.
If you are a hairstylist, colorist, extension specialist or beauty professional looking to grow within a refined salon environment in Amsterdam, we would love to hear from you.